I am a Chicago based Filmmaker with a focus on cinematography and prop making. Currently working as a partner with Chromatic Media and freelancing. I like to create a point of view that is not only expressive and psychological, but truthful as well.
I use cinematography and the narrative process to explore the human condition from within and without, in order to better understand the experience of life and what it can mean to each of us.
Taking from my narrative style, I apply the same principle to my commercial work. What is the product? Why does it exist? What is it expressing or promising? I advertise what I believe in, with the idea that it will help people live their lives in a richer and fuller way. Advertising is an opportunity to entertain, teach, and engage with people while also having the chance to be expressive and creative.
Humanism and Love are the main ideas behind my work. While our human condition leads us to our wants, needs, and desires, love and understanding will most likely be what brings us together and moves us forward.
